Altar
Blueprint. Foundation. Tools. Framework.
Idea
Altar, a boutique bridal store in Kansas City, was new to the market. The retail store was looking to establish itself as modern. With a unique product mix of established and up-and-coming designers, all not currently available in the market. And a different kind of shopping experience – one that was fun, personal and memorable.
The goal was to create a brand that stood out. Was sophisticated. Polished. Fit with the stylish dresses and non-traditional shopping experience. And established the store as an expert, not a new-comer to the industry.
Execution
From store experience to marketing materials, no detail went unnoticed. The store unveiling matched the brand blueprint and foundation that had been created. And went beyond just being a fresh and modern storefront. It was a brand experience that was approachable, authentic and personal for each bride.
